She Sells He Sells

Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.

Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.

Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.

New episodes every Monday.

https://traffic.libsyn.com/secure/shesellshesells/riverside_episode_212_she_sells_he_sells.mp3?dest-id=3385847

Try BRYTR DAYS: https://brytrdays.com/?ref=KRISTADEMCHER Use code KRISTA to save 10%

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What if the reason your supplements aren’t working isn’t the supplements…it’s that no one ever told you they don’t actually work together?

That’s exactly what Anita and Kelly Krpata, founders of BRYTR DAYS, are selling in this episode, and coming from a couple who built their company out of a four-year cancer battle and a stack of NIH research papers, we should probably listen.

Their story starts in May 2022, when a routine colonoscopy turned into Kelly’s colon cancer diagnosis. What followed was two rounds of chemo, two surgeries, a recurrence, and one ER visit where Kelly was, by his own doctor’s account, minutes from a medical emergency his surgeon had dismissed as normal. It’s a story that ends with them walking away from corporate life entirely and building a wellness brand from scratch.

In this episode, Anita and Kelly break down why the wellness industry ballooned into a $7 trillion business by convincing us we need 90-plus ingredients stacked into one supplement, what nutritional psychiatry actually is, and why your grandparents managed without any of it.

They walk us through exactly what they built instead: 17 clinically studied nutrients across four pathways – hydration, anti-inflammation, gut health, and neuroplasticity – using their “three Rs” framework of right ingredients, right ratios, and right interactions. The energy and recovery results our own hosts have seen in just two months will make you want to start tomorrow.

If you’ve ever stood in front of a cabinet full of supplements and still felt exhausted, or wondered why nothing on the label seems to be working together, this episode is the information you didn’t know you needed.

In this episode:

Wellness doesn’t have to be complicated — the $7 trillion industry built on confusion [1:00]

The colonoscopy that changed everything: Kelly’s May 2022 cancer diagnosis [3:00]

The ER scare and the cracks in traditional medicine [7:00]

Why traditional medicine treats symptoms instead of the whole body [12:00]

Discovering nutritional psychiatry — the link between nutrition and brain health [16:00]

What’s actually in BRYTR DAYS: 17 nutrients, not 90 [21:00]

The three Rs: right ingredients, right ratios, right interactions [25:00]

Why “more” isn’t better — the supplement industry’s biggest myth [29:00]

The four pathways: hydration, anti-inflammation, gut health, neuroplasticity [34:00]

Real results: energy, recovery, and breaking the reactive cycle [40:00]

Where to find BRYTR DAYS and the money-back guarantee [48:00]