Did you know that studies show people spend 40% of their day selling – no matter what industry they’re in?
We’re Krista and Brian Demcher and not only have we been married for 21 years, but together we have 29 years of sales experience in both the small business + corporate worlds.
We believe that sales skills are life skills and whether you’re a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, or a parent trying to get your kid to do what you asked, it all comes down to your ability to influence beliefs and move someone into a decision.
We’ve taken everything we’ve learned over the years about and packaged it into a simple system that you can follow so you don’t have to figure it out the hard way, and we’re so excited to share more with you here.
Join us on a mission to change the way you think about sales. We can’t wait to take you along the journey for some inspiration, some education and a lot of fun.
Connect with Krista + Brian here:
www.kristademcher.com
www.Instagram.com/kristademcher
www.Instagram.com/acornmethod
Feeling stuck in your online business or wondering how to pivot your business strategy? In this solo episode, Krista shares her business pivot story and how content creation became the path to brand partnerships, speaking opportunities, and diversified revenue streams – all without going viral or building a massive following.
This isn’t a typical content creator success story. Krista’s Instagram grew by only 1,100 followers and her TikTok still has under 1,000 followers. But she landed brand partnerships with KiwiCo, Nuuly, Function Health, PrepScholar, and more. She shares the Michell C. Clark quote that changed her entire approach: “You don’t need another rebrand in 2026 – you need a reunion with the version of yourself who knew what brought you joy before the world taught you to monetize it.”
Listen in for:
– How to pivot from group coaching and memberships to consulting while building a personal brand through content – Why she stopped asking “is this scalable?” and started asking “do I enjoy this?” – a mindset shift for entrepreneurs T- he real numbers: modest social media growth that led to major brand partnerships and business opportunities – 5 actionable content creation tips for your own business pivot and personal brand building Why women entrepreneurs over 40 have a unique advantage as content creators and influencers – Content strategy tips: how to let content stand alone instead of always selling your offers
Whether you’re a coach, consultant, or online business owner feeling misaligned with your current business model, this episode gives you permission to pivot and practical content creation strategies to build your personal brand authentically – no viral moments required.
What’s Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Follow Krista on Instagram: @kristademcher Follow Krista on TikTok: @kristademcher
