Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.
Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.
Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.
New episodes every Monday.
Can the law of attraction actually be explained by science? Life coach Naomi Kreske says yes — and once you understand it this way, you will never think about manifestation, mindset, or personal growth the same way again.
You attract what you are, not what you want. That is the idea Naomi is selling, and it is one of those ideas that sounds simple until you realize how hard it actually is to live.
Naomi is a certified life coach, a mom of three, and the founder of Keep Finding You. Her sell is this: we spend so much energy chasing what we want: the relationship, the career, the life – without ever asking whether we are actually showing up as someone who can hold it. And until those two things are aligned, you will keep attracting exactly what you are putting out. Not what you are wishing for.
Naomi knows this firsthand. A blindsiding divorce left her a single mom of three kids, the youngest just nine months old. She spent the next decade in what she lovingly calls the Hot Mess Express. She wanted love and stability. But she was emotionally unavailable, surrounded by the wrong people, and completely unaware that she was the common denominator. It wasn’t until she read a story in a book that described her own life back to her -wanting Prince Charming while doing everything that pushed him further away — that the shift began.
This is not just philosophy. Naomi walks through the science – including declassified CIA files from the 1980s and measurable neuroscience – that backs up the law of attraction as a real, documented phenomenon. But more than the science, it is her story that sells it. Because she has been deep in the mess, and she found her way out by becoming someone different, not by chasing something different.
She also gets into manifestation: what it actually means, the three core principles behind it, and why the hardest one (letting go and having faith) is the one most driven, achievement-oriented people refuse to do.
If you have been doing all the right things – reading the books, listening to the podcasts, taking the courses – and nothing is actually changing, this one is for you.
IN THIS EPISODE [0:00] Welcome — Naomi Kreske and the idea worth buying [3:30] The Sell: you attract what you are, not what you want [6:00] Naomi’s story — the white picket fence that fell apart overnight [12:00] Life on the Hot Mess Express — survival mode for nearly a decade [17:00] The book, the story, and the aha moment that changed everything [22:00] What the law of attraction actually is — minus the fluff [27:00] Self-awareness: the first step and why it is a doozy [32:00] The difference between a therapist and a life coach — and when you need which [36:00] Daily practices: journaling, meditation, and the easiest entry point for beginners [40:00] The three core principles of manifestation [45:00] Letting go and having faith — the hardest principle and why it matters most [50:00] What it looks like when it is working: client stories [55:00] How to work with Naomi
KEY QUOTE “I wanted love, but I was not able to hold it because I was so emotionally unavailable. I had to do the work to become a container that could hold the things I was asking for.” — Naomi Kreske
MENTIONED IN THIS EPISODE The law of attraction — the foundational principle that like attracts like, and what you put out is what you get back Manifestation — Naomi’s three core principles: awareness, ability to receive, and faith in letting go Jay Shetty Certification School — where Naomi completed her coaching certification Keep Finding You — Naomi’s free quiz: How You Get Your Sh*t Together
Connect with Naomi: Instagram: @keepfindingyou Website: www.keepfindingyou.com
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast