Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.
Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.
Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.
New episodes every Monday.
What if the thing you’ve been doing to stay healthy is actually working against you? That’s exactly what 13-time Ironman triathlete and certified women’s health coach Paige Swenson is selling in this episode, and coming from someone who has crossed the finish line at the Ironman World Championships in Kona, we should probably listen.
Paige didn’t come to this idea from sitting on the sidelines. She came to it after gaining 15 pounds despite logging more cardio hours in a week than most people do in a month. Her story starts in the fall of 2022 when her jeans stopped fitting and her cycling bibs started telling a different story, and it ends with a science-backed program that changed everything she thought she knew about her body.
In this episode, Paige breaks down why women in perimenopause and menopause have a fundamentally different biological response to exercise, what cortisol has to do with the belly pooch that seemingly appeared out of nowhere, and why the “calories in, calories out” advice you grew up with is one of the most outdated things you can follow after 40.
She walks us through exactly what shifted for her: the carb cycling, the intermittent fasting, the strength training, and what it looks like to work with a certified coach who has lived every bit of this herself. The results her clients have seen in as little as two weeks will make you want to start tomorrow!
If you’ve ever felt frustrated that nothing is working the way it used to, or if you’ve been told by a doctor to “just wait it out,” this episode is the information you didn’t know you needed.
In this episode:
Why cardio spikes cortisol and what that does to your metabolism during perimenopause [1:30] What it actually takes to complete an Ironman triathlon — and why Paige’s experience makes her insight even more credible [3:30] How Paige started gaining weight despite doing everything “right” [6:00] Why the calories in/calories out model fails women over 40, and what to focus on instead [9:00] The nutrition changes that made the biggest difference: gluten, carb choices, and what “the right carbs” actually means [13:00] Brown rice vs. white rice, sweet potatoes, and the glycemic index explained simply [18:00] Why strength training — not more cardio — is the answer, and what “lifting heavy” really means [21:00] HRT is wonderful, but it won’t stop muscle loss. Here’s why [28:00] The real stakes of doing nothing: what happens to your body if you keep waiting [31:00] Carb cycling and intermittent fasting explained: what they are and why they work [36:00] What Paige does as a coach and how she supports her clients [43:00]
Key Quote: “The last thing you need to do as a woman over 40 is count your calories. What matters are your macros – your carbohydrates, proteins, fats, and fiber.” — Paige Swenson
Connect with Paige Swenson: Instagram: @paigeaswenson Website: paigeswenson.com Private Podcast: https://www.paigeswenson.com/medaling-in-menopause/
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast