Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.
Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.
Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.
New episodes every Monday.
Is creating content actually the best form of self-discovery, and can showing up messy and imperfect online change who you are? Krista says yes, and the case she makes is hard to argue with.
In a world drowning in AI-generated copy and cookie-cutter content, the human voice has never been more valuable or more rare, and the only way to find that voice is to use it.
Krista spent five years building ACORN into a coaching business with hundreds of clients, a team of coaches, and every marker of online business success. It looked right from the outside, but it never felt right from the inside. When she finally pulled back and started creating content with no offer to tie back to — shopping vlogs with her daughter, a Thanksgiving turkey hunt with her son, day-in-the-life videos where she called herself a painfully average entrepreneur — she started remembering who she actually was. The brand deals, speaking invitations, and book conversations that followed were never the point. Finding herself was.
In this episode: why showing up publicly strips away perfectionism and people-pleasing in a way nothing else can, the five steps to start creating content that is authentically yours, how to define your vision instead of your goal, why women over 35 and 40 have a wide open market right now, and why the personal brand quiz is the best place to start.
IN THIS EPISODE [0:00] Welcome — Krista Demcher and the idea worth buying [2:00] The Sell: creating content is the best form of self-discovery [4:00] Why Krista pulled back from her coaching business — and what it cost her to admit it [7:00] Letting content just be content — no offer, no niche, no agenda [9:00] The real stuff: vlogs, day in the life, and the painfully average entrepreneur [11:00] What showing up messy actually teaches you about yourself [13:00] Step one: define your vision, not your goal [15:00] Step two: let your content stand alone [16:00] Step three: flex your voice muscle and get comfortable being seen [17:00] Step four: look at the insights without letting them run your life [18:00] Step five: commit to showing up and don’t half-ass it [19:00] Why the human voice has never been more valuable — or more rare [21:00] Why women over 35 have a wide open market right now [23:00] What actually changed when Krista started showing up differently
KEY QUOTE “That’s what content creation gave me. Not followers. Not revenue. Me.” — Krista Demcher
MENTIONED IN THIS EPISODE
Personal Brand Quiz — take it at www.kristademcher.com/personal-brand-quiz to find out whether your foundation is your story, your values, your energy, or your approach
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