Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.
Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.
Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.
New episodes every Monday.
Selling is selfless. And if you’ve been holding back on selling because you don’t want to be “that person,” Krista has some news for you (with love): that’s actually the selfish part.
This sales mindset episode is a replay from February 2025. Krista recorded it after one wild week when she heard “I don’t want to be gross and sell” six or seven times in 48 hours, from consulting clients, coaching clients and a room full of people she spoke to. She knew it couldn’t wait.
Krista goes back to the year her first business made essentially zero sales because she was too scared to be “that girl,” and to the freak accident that ended that chapter overnight. Then she makes the case for why the pushy, slimy salesperson you’re working so hard not to be isn’t even successful anymore, and what actually works in his place.
If you’re an entrepreneur, a salesperson, or anyone who has ever undercharged, stayed quiet, or waited for clients to find you because selling felt awkward – this one is for you. Do you buy it?
IN THIS EPISODE
[0:00] Why this episode is coming back [1:00] 48 hours, seven times, one sentence: “I don’t want to be gross and sell” [3:30] A year of zero sales and the privileged mindset behind it [4:30] The Story: a flight of stairs that changed everything [6:30] Why the sleazy salesperson doesn’t work anymore [10:20] The flip: who you’re really serving when you hold back [14:00] Your business is not an expensive hobby [17:10] Four questions to ask yourself [19:50] Sell boldly, sell proudly, sell selflessly
KEY QUOTE “It’s not humility to hold back on selling. It is making it all about you.” – Krista Demcher
MENTIONED IN THIS EPISODE Originally aired as Episode 156 (February 2025) How buyers now research before a sales conversation with ChatGPT and Claude Work with Krista: kristademcher.com
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