Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.
Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.
Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.
New episodes every Monday.
The Daily Creative co-founders make the case that creativity isn’t a talent — it’s a daily habit with science-backed benefits for stress, focus, and brain health.
Want to be more creative? Science says you already are. This week’s sell: everyone is creative — even the 75% of people who swear they aren’t.
Krista sits down with Blythe Harris and Mallory May, co-founders of the creative wellness platform Daily Creative and co-authors of the instant bestseller Daily Creative: The Five Minute Habit to Rewire Your Brain.
Blythe spent seventeen years as co-founder and chief creative officer of Stella & Dot Family Brands; Mallory spent twelve years as a VP at Sotheby’s and has taught at Parsons School of Design. Together they’ve led creativity workshops for Chanel, Oprah Daily, Jefferies, and Rothy’s — and they’re on a mission to eliminate the phrase “I’m not creative” from the lexicon.
Blythe’s story starts in an unforgettable place: at 22, she was hit by a Mack truck in San Francisco, pronounced dead on arrival, resuscitated, and put through a grueling recovery. The thing that helped her process the trauma? Doodling. Not making art — just repetitive motion with her hands. Years later, the science of creativity would explain exactly why that worked, and why knitting, scribbling, and drawing calm the nervous system.
The conversation digs into where “I’m not creative” actually comes from — school, shame, and comparison — and why the belief is factually wrong. A study commissioned by NASA tracked 1,600 kids from age five to adulthood: 98% tested at genius level for creativity at five, and only 5% still did by 25. Creativity isn’t missing; it’s unnourished.
The fix is what researchers call mini-C creativity: a few minutes of creative practice a day, no talent or blank canvas required. Naming colors. Noticing sounds. Walking your dog a different route. Eating with your non-dominant hand.
And the benefits are real: recent research from Dr. Daisy Fancourt found that even a few minutes of creative activity a day measurably improves mental and physical wellbeing — lowering cortisol, building cognitive flexibility, helping prevent dementia, and even reducing bias. The New York Times just called creativity the fifth pillar of wellness. Krista shares how it’s shown up in her own life since returning to ballet, and why this matters especially for midlife women in the sandwich generation.
The conversation closes on the bigger picture: creativity as a tool for self-discovery, why AI and automation are making our brains lazy, and what the world could look like if everyone stopped saying “I’m not creative.”
KEY QUOTE “We’re on a mission to eliminate the phrase ‘I’m not creative’ from the lexicon.” — Blythe Harris & Mallory May
IN THIS EPISODE 0:00 — The sell: everyone is creative 1:06 — Blythe’s story: hit by a Mack truck at 22 2:00 — Doodling through trauma — before knowing the science 4:26 — COVID, Zoom school, and five-minute creativity exercises 5:58 — Why repetitive motion calms the nervous system 7:11 — Mallory’s story: drawing at age two, 12 years at Sotheby’s 8:49 — The leap from corporate to creative entrepreneur 9:10 — Marrying the maker and the moneymaker 11:20 — Teaching at Parsons and the class that changed everything 12:57 — Your creative fingerprint: noticing what you like 14:07 — Knowing what you DON’T like counts too 15:00 — Why the blank page is so intimidating 15:49 — The origin story of Blythe & Mallory 18:27 — Creativity beyond art: hair, writing, business 19:39 — Tattoo artists, DJs, florists — and mini-C creativity 20:23 — How the Daily Creative book was born (thanks, Wordle) 23:07 — Color naming, perfectionism, and Krista’s favorite exercises 24:12 — The book on Krista’s kitchen table — and family competition 26:17 — The NASA study: 98% at five, 5% by 25 28:30 — Can you get your creativity back? 28:43 — The Daisy Fancourt study: a few minutes a day is enough 29:48 — The New York Times and the fifth pillar of wellness 30:09 — Lower cortisol, cognitive flexibility, and less bias 30:48 — Krista’s ballet story — creativity in real life 31:53 — Midlife women, the sandwich generation, and why this matters now 33:30 — Where “I’m not creative” comes from — school, shame, comparison 36:18 — AI, automation, and our increasingly lazy brains 37:48 — Is “I’m not creative” generational? 38:46 — What the world looks like if everyone embraces creativity 42:12 — About the book and where to get it 44:37 — Where to find Blythe & Mallory 45:05 — Wrap-up: do you buy it?
CONNECT WITH BLYTHE & MALLORY → Daily Creative: The Five Minute Habit to Rewire Your Brain — available on Amazon, Barnes & Noble, and Bookshop.org → Free downloadable worksheets: dailycreative.com → Instagram: @daily__creative → Substack: @dailycreative
Connect with us: Take the FREE Personal Brand Quiz: https://www.kristademcher.com/personal-brand-quiz Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast