Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise – in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.
Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it – so by the end, you don’t just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.
Because a good idea is only as good as your ability to sell it! Sales skills are life skills…and this show is where you learn them.
New episodes every Monday.
Three ideas, sixty seconds each – no prep, no mercy. That’s the premise of this fall edition of the Sales Speed Round – Krista and Brian’s format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It’s the same format from their popular Fourth of July episode, back with three fall topics pulled from a jar.
Brian starts with football is the best team sport there is, making the case for teamwork and interdependence before Krista hits him with the safety objection – concussions, CTE, broken bones. He counters with physics, player-safety coaching, and a Tom Brady line about doing hard things. It’s also the real conversation about whether to let your kids play football that led them to say yes with their own son.
Next, Krista argues scary movies add fear to a world that already has enough, building her case on When Harry Met Sally, Shawshank Redemption, and Tommy Boy, and why she doesn’t like horror movies when there’s already so much darkness to choose from. Brian isn’t buying it, and they get into a real debate about escapism and true crime.
Last, Brian makes the case for why daylight saving time should end, tracing it back to its agricultural roots and tying it to a bigger point about status quo thinking.
Along the way, they break down how to persuade someone in under a minute – anchor your idea to something bigger, tie it to an identity people want, and prep even when you’ve only got sixty seconds.
IN THIS EPISODE
[0:11] Welcome back and the return of the Sales Speed Round [0:39] Fall is a mentality, not a time [1:19] The jar of fall topics, explained [2:21] A quick (and very messy) refresher on the 5S framework [6:20] First pull: football is the best team sport there is [7:10] Brian’s sell — teamwork, the sidelines, and why football demands more from you than any other sport [9:39] Recapping Brian’s five S’s [11:46] Krista’s objection: the injury and CTE risk [13:03] Brian on physics, force, and player safety coaching [15:08] The Tom Brady “do hard things” argument [16:56] Why their son plays football anyway [19:18] Second pull: scary movies add fear to a world that already has enough [19:44] Krista’s sell — When Harry Met Sally, Shawshank Redemption, Tommy Boy, and the emotions worth chasing [23:08] Recapping Krista’s five S’s [23:54] Brian pushes back: what about escapism? [24:46] The true crime tangent [27:08] Where suspense ends and horror begins [29:18] Third pull: daylight saving time should be illegal [29:20] Brian’s sell — the agricultural history of DST and why it’s outlived its purpose [33:30] The circadian rhythm and health-risk angle [34:52] The bigger point: status quo thinking vs. questioning what’s always been [38:28] The meta lesson — tying your idea to a bigger identity [41:05] Why prepping (even for a 60-second pitch) makes you more persuasive [41:55] Wrap-up and what’s still left in the jar
KEY QUOTE “When you’re selling an idea, it’s really not about daylight savings. It’s about who you are and what you identify with.” — Krista Demcher
MENTIONED IN THIS EPISODE Their original Fourth of July Sales Speed Round episode When Harry Met Sally, Shawshank Redemption, and Tommy Boy The Michelangelo Phenomenon (referenced in a past episode)
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